In Vitagraph, Andrew A. Erish provides the first comprehensive examination and reassessment of the company most responsible for defining and popularizing the American movie. This history challenges long-accepted Hollywood mythology that simply isn't true: that Paramount and Fox invented the feature film, that Universal created the star system, and that these companies, along with MGM and Warner Bros., developed motion pictures into a multi-million-dollar business. In fact, the truth about Vitagraph is far more interesting than the myths that later moguls propagated about themselves.
Established in 1897 by J. Stuart Blackton and Albert E. Smith, Vitagraph was the leading producer of motion pictures for much of the silent era. Vitagraph established America's studio system, a division of labor utilizing specialized craftspeople and artists, including a surprising number of women and minorities, whose aesthetic innovations have long been incorporated into virtually all commercial cinema. They developed fundamental aspects of the form and content of American movies, encompassing everything from framing, lighting, and performance style to emphasizing character-driven comedy and drama in stories that respected and sometimes poked fun at every demographic of Vitagraph's vast audience. The company overcame resistance to multi-reel motion pictures by establishing a national distribution network for its feature films. Vitagraph's international distribution was even more successful, cultivating a worldwide preference for American movies that endures to the present. For most of its existence America's most influential studio was headquartered in Brooklyn, New York before relocating to Hollywood.
Finally, here is a historically rigorous and thorough account of the most influential producer of American motion pictures during the silent era. Drawing on valuable primary material long overlooked by other historians, Erish introduces readers to the fascinating, forgotten pioneers of Vitagraph.
Chapter One: 1875-1904
Chapter Two: 1905-1908
Chapter Three: 1909-1913
Chapter Four: 1914-1918
Chapter Five: 1919-1925
Chapter Six: 1926 and Beyond
"This is a well-researched, exhaustively documented study of a film company that at one time was better known than any other. The author has drawn extensively on archival material and especially the trade publications of the period to enrich his study. He separates fact from fiction, particularly in the accounts of the two founders of the company who tended to mythologize and fabricate to enhance their reputations. A commendable book -- I learned much from it." -- Bernard F. Dick, author of Engulfed: The Death of Paramount Pictures and the Birth of Corporate Hollywood
"This straightforward, richly documented work is a credit to film history . Vitagraph fills a significant gap, as there is no existing volume that dispassionately recounts the full history of this studio using such a range of sources." -- Stephen Bottomore, editorial board member of Film History journal
"A handsome book with well-chosen, highly evocative photographs." -- Stage and Cinema